Neon Marketplace has a made to order food service complete with a drive thru and in store ordering options. They needed a variety of in-store marketing material from digital to print.
Neon Marketplace
In-Store Kiosk
Contribution: design, static screen strategy
The Alchemedia Project creative team and I were tasked with creating digital menus for their in store kiosks.
This project included:
Creating digital screen applications for in store kiosks that guides customers through food ordering process for a variety of categories and toppings.
Create a visual system that represents client’s brand and addresses customer needs.
Working with the vendors to understand limitations of graphic components based on software needs.
Edit stock and provided photography aligning to their visual identity creating assets.
System Design
Through collaboration with the vendors and client, we took the requirements for the software used on the kiosks to create 3 initial designs based on clients visual identity.
The goal was to feature Neon’s menu options, products, and offerings based on their main categories: grinders, pizza, burgers, drinks, and plant-based. Neon provided images are used to create menu item buttons and detail pages. Supplementary stock photography was used for ingredient images and edited to assure consistency.
Coffee Machine Graphics
Contribution: design and animation
I was tasked with creating the graphic elements for Neon Marketplace’s coffee machines
This project included:
Creating digital screen applications for in store coffee machine
Create a visual system that represents client’s brand and aligns with other digital systems in c-store
Work with the vendors to understand limitations of graphic components based on software needs.
Create animated components to enhance user experience
System Design
Through collaboration with the vendors and client I created animations, buttons, and screens that match the overall visual identity of Neon Marketplace.
Drive Thru Menu
Contribution: design layout
I reformatted digital drive thru menu layouts for Neon Marketplace C-stores.
This project included:
A variety of menu items and display key images of menu items.
Adhere to a visual system representing client’s brand and existing in-store kiosks.
Work with vendors for graphic limitations based on software needs.
Edit stock and provided photography with their visual identity to create assets.
Challenges
Feature a large number of menu items with varying prices and sizes.
