Sister Schubert’s Campaign

Contribution: Support UX design, concepting ads, and layout

Situation:

Help T. Marzetti further penetrate the market with their existing products.

This project included:

  • Photo direction for new assets used in campaign

  • Paid media — Social, digital, and e-blasts

  • Resources for operators — Recipe guide, sell sheet, other support material, landing page

Paid Media

Create paid media spots, social posts, and e-blasts based on the look and feel the creative team and I finalized in the concepting stage. Ads are used for conversion and connection across Education, Healthcare and Full Service Restaurants with varying CTAs.

Resources for Operators

I created an inspiration guide, sell sheet, and rebate based on the existing look and feel for the rest of the campaign.

Inspiration Guide

Sell Sheet

Rebate

Sister Schubert’s Landing Page

I supported the creation of a simple landing page assisting with wireframes and the final design execution with the guidance of our lead UX designer. The landing page reinforces the versatility of Sister Schubert’s products and provides education on how their rolls can save on time and labor.

Sister Schubert’s landing page