VICKS Pride Social Campaign

Contribution: concepting, design and animation

Situation:

Share that Vicks is a supporter of the LGBTQ+ community with authentic messaging.

Goal is to…

  • Using social media ads to raise awareness of Vick‘s (P&G) efforts to increase diversity and inclusivity in the workplace 

  • Align VICKS brand with these efforts 

    • Branding is made relevant without being overwhelming 

This project included:

Static and animated story and feed posts for instagram across various messaging tracks:

1

Vicks supports the LGBTQ+ community 

2

Lead with Love and tie into Vicks 

3

Vicks supports SAGE, Advocacy & Services for LGBTQ+ Elders 

4

Join us in celebrating the 4th Annual Can’t 

Organic Media

Create social posts based on Vicks look and feel. Ads were used for awareness of Vicks support of the LGBTQ+ community and brands involvement with Can’t Cancel Pride event in California.